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DDS Products
Spot
Network
Print
Digital
Agency Workflow
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General
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Spotpak and Netpak include tools to research and estimate audiences prior to the development of media campaigns. You can use standard reporting formats or design your own reporting formats and report at almost any level of detail.
You can store your report formats and reuse them whenever you need to request reports.
DDS' Netpak Research application package, available on a standalone basis, provides a set of tools to analyze audience demographic data. The system incorporates a Windows-based research tool linked to DDS' eServer repository of current and historical Nielsen audience data. The application provides online or hardcopy reports at any level of detail, including the ability to combine data from available sources, such as network and syndication, on the same report, and download the results to a PC for viewing, printing, or use in word processor or spreadsheet programs. | . | |